As much as the sale of the Waldorf Astoria New York yesterday is emblematic of the surge of the Chinese economy, it is also a sign of the re-emergence and … Read the whole story
Via Spark44 (a shadowy agency, origins unknown, dedicated to Jaguar, with internal workings few understand), it puts a new spin on the "British Villains" … Read the whole story
The campaign - dubbed "The Cheerios Effect" after the natural phenomenon wherein Cheerios, or any small, floating, objects will gravitate toward one another - … Read the whole story
"While Just Dance reaches audiences of all ages, our core demographic is teens. We think it's important to interact with our fans, listen to … Read the whole story
"Breast cancer awareness is still an issue that is very dear to people's hearts," says Alison DaSilva, EVP at Cone Communications in Boston, and … Read the whole story
The car will get a global campaign because it is officially a global car. But also because it really is a halo car, a … Read the whole story
Negra Modelo is rolling out an interactive website and social channels and is kicking off the launch with a Chicago Culinary Tour giveaway for … Read the whole story
Personalization, in this world of tech-savvy shoppers who've seen the wizard behind the curtain of web retail, is based on prescriptive analytics - not … Read the whole story