Marketing Daily
Wednesday, October 8, 2014
  • MassMutual Uses Social, Philanthropy To Engage

    "We know how important it is to engage people on all of the channels they frequent, and what better way to engage than through … Read the whole story

  • Sponsors Converge On 'espnW: Women + Sports'

    Of the three-day event, focused on how and where women can improve their opportunities in sports, returning sponsors include CoverGirl, Gatorade, JBL and Under … Read the whole story

  • Big Brands Team On Platform To Drive Sustainability

    Collectively's ultimate aim is to offer a mass media-like channel that can help make sustainable lifestyles "the new normal" by making sustainability "cool, popular … Read the whole story

  • Whirlpool Wants To Change Idea Of 'Chore'

    "These acts of everyday care have more power than we, as a society, give them credit for," Jon Hall, senior brand manager for Whirlpool, … Read the whole story

  • NRF Forecast: Best Holiday In A Decade

    In addition to lower unemployment and higher income and consumer confidence, NRF chief economist Jack Kleinhenz says that thanks to steady gas prices and … Read the whole story

  • Stoli Sponsors New Yorker Festival

    Each of the bars -- The Algonquin's Blue Bar, The Lion, The Library at the Public Theater, Hudson Bar and Books, Employees Only and … Read the whole story

  • Hello, Ello!

    Most of us haven't used it - still no invite (I'm ready to accept happily) so it is just too soon to tell. But … Read the whole story

  • It's Science, Yo!

    Walter White and Jesse Pinkman, just your average scientists in "Breaking Bad," were unique and genius marketers. Read the whole story