Marketing Daily
Thursday, October 9, 2014
  • Chobani Feeling Its Oats With Launches Aplenty

    Chobani Greek Yogurt Oats is the latest of several product launches aimed at incrementally increasing consumption and sales not only for Chobani, but the … Read the whole story

  • Timex Asks Runners: Who Needs A Cell Phone?

    Called the Timex One Relay, the 22-day event will include more than 100 runners and connect the Chicago and New York City marathons, linking … Read the whole story

  • Neiman Marcus Christmas Extravaganza: The Oscars, For Just $425,000

    Among the most ooh-la-la of its gift ideas are a $425,000 "experience" with "Vanity Fair" and the Academy Awards, an invitation for two that … Read the whole story

  • BMW Backs Frieze Masters

    BMW, which has been a sponsor of Frieze art fairs for a decade, and the New York programs since 2012, says it has renewed … Read the whole story

  • PornHub.com Hits Times Square For National Campaign, Hotel Hits Back

    PornHub.com briefly has a billboard in Times Square. It's gone now, as the hotel hosting it demanded its removal. The adult site sallies forth, … Read the whole story

  • Canon Unites Under 'See Impossible' Platform

    The company is rolling out a new logo that uses a 3-D visual of an expanding box (with light coming from the inside) to … Read the whole story

  • The Fragility Of Culture

    As a brander, I see culture as the palpable environment in which brands gain or lose relevance and meaning. Read the whole story