Top of The News
by Thom Forbes
Amazon will open its first retail outlet across from the Empire State Building - and a block east of Macy's fabled flagship at Herald Square - in time for the … Read the whole story
COMMENTARY
by
"I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio … Read the whole story
BEVERAGES
by Tanya Gazdik
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Mize, Anheuser-Busch VP of experiential marketing, tells "Marketing Daily." "And we try to … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
It's hard to quit smoking. On average, it takes seven attempts to get off the coffin nails. I learned this listening to a panel … Read the whole story
RESEARCH
by Tanya Gazdik
"It is important for a company to be honest and transparent with consumers about the extent of a breach when it happens," YouGov BrandIndex … Read the whole story
COMMENTARY
by Michael Amar
With mobile phone engagement perpetually on the rise, I find it fascinating to analyze how retailers are continuously turning to employing new tactics to … Read the whole story
FOOD
by Karlene Lukovitz
The $1 million-plus campaign includes three 15-second spots being aired primarily on late-night network programming in 21 DMAs, as well as during some early-morning … Read the whole story
RETAIL
by Sarah Mahoney
"It has found customer frequency to be elusive," writes analyst Charles Grom, who follows the company for Sterne Agee. "We remain unconvinced, at best. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
There is a really good reason that automakers need to take their mobile Web sites as seriously as they take their traditionally organized sites, … Read the whole story
by Larissa Faw
The campaign, from Cleveland ad shop Marcus Thomas, helps client Swisspers show women the dermatological dangers of not removing makeup. A video starring YouTube's … Read the whole story