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Amazon has a direct competitor, after all - the $365-billion pound gorilla named Google. En route to becoming the first trillion-dollar company by 2020, as one analyst predicts, it intends … Read the whole story
AUTOMOTIVE"We love the authenticity and gritty feel they bring, and have approached distribution in much the same way, from a grassroots level with relevant … Read the whole story
PACKAGED GOODS"The Gerber Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a … Read the whole story
AUTOMOTIVEIn one of the spots, as the camera follows a contractor in a worker's florescent vest as he strolls through a work site to … Read the whole story
FOODThe promotion is employing a sweepstakes, with a grand prize of a trip for two to Hawaii, to encourage families to throw Hawaiian-themed Halloween … Read the whole story
RESEARCHOn a sports-related basis (versus the average fan) NCAA football fans are 1.9 times more likely to engage with Pinterest. NCAA basketball fans are … Read the whole story
- COMMENTARY
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies. Read the whole story
Advertisers have a multitude of options to reach consumers, whether it is through social media, traditional, or viral channels. Yet, unless brands connect an … Read the whole story
