Top of The News
by Thom Forbes
Amazon has a direct competitor, after all - the $365-billion pound gorilla named Google. En route to becoming the first trillion-dollar company by 2020, as one analyst predicts, it intends … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We love the authenticity and gritty feel they bring, and have approached distribution in much the same way, from a grassroots level with relevant … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"The Gerber Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In one of the spots, as the camera follows a contractor in a worker's florescent vest as he strolls through a work site to … Read the whole story
FOOD
by Karlene Lukovitz
The promotion is employing a sweepstakes, with a grand prize of a trip for two to Hawaii, to encourage families to throw Hawaiian-themed Halloween … Read the whole story
RESEARCH
by Karl Greenberg
On a sports-related basis (versus the average fan) NCAA football fans are 1.9 times more likely to engage with Pinterest. NCAA basketball fans are … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies. Read the whole story
by Larissa Faw
Advertisers have a multitude of options to reach consumers, whether it is through social media, traditional, or viral channels. Yet, unless brands connect an … Read the whole story