Top of The News
by Thom Forbes
For all she has accomplished, and all the storms she has weathered over the post-feminist decades, Barbie is showing her age at 55. Sales slumped 21% for the third quarter … Read the whole story
TECHNOLOGY
by Aaron Baar
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smirk and all-American good looks, "is the ideal fit for Olay, no matter … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Capital One is embarking on a $5 million, five-year commitment to support "Comedy at the Kennedy Center," a program focused on elevating comedy as … Read the whole story
TECHNOLOGY
by Karl Greenberg
"As strong as brands like Xbox and Windows are, the Microsoft brand is incredibly powerful," said CMO Chris Capossela. "When someone knows a product … Read the whole story
FOOD
by Karlene Lukovitz
"We are seeing an uptick in interest from both Millennial consumers who enjoy the taste and fun, as well as older consumers who fondly … Read the whole story
FOOD
by Karl Greenberg
Be the brand champion, and put consumers at the center. That's a cliche, but Mark Addicks, SVP and CMO at General Mills, speaking at … Read the whole story
COMMENTARY
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Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of … Read the whole story
COMMENTARY
by Erik Muendel
How metrics and analytics dominated this week's Sports Marketing Symposium. Read the whole story