For all she has accomplished, and all the storms she has weathered over the post-feminist decades, Barbie is showing her age at 55. Sales slumped 21% for the third quarter … Read the whole story
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smirk and all-American good looks, "is the ideal fit for Olay, no matter … Read the whole story
Capital One is embarking on a $5 million, five-year commitment to support "Comedy at the Kennedy Center," a program focused on elevating comedy as … Read the whole story
"As strong as brands like Xbox and Windows are, the Microsoft brand is incredibly powerful," said CMO Chris Capossela. "When someone knows a product … Read the whole story
"We are seeing an uptick in interest from both Millennial consumers who enjoy the taste and fun, as well as older consumers who fondly … Read the whole story
Be the brand champion, and put consumers at the center. That's a cliche, but Mark Addicks, SVP and CMO at General Mills, speaking at … Read the whole story
Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of … Read the whole story
How metrics and analytics dominated this week's Sports Marketing Symposium. Read the whole story