Top of The News
by Thom Forbes
Target's new CEO, Brian Cornell, and his helpers are spreading good cheer about the upcoming holiday season all across Medialand with numerous one-on-one interviews revealing plans to offer universal
free … Read the whole story
TECHNOLOGY
by Aaron Baar
The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11.98 billion from $12.03 billion a year ago. Its net income declined 14% … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Bank of Montreal is breaking an ad in "Bloomberg Markets" that attempts to make a print ad innovative in a world that is increasingly … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrader, said the partnership gives the brand a boost via brand integration and … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Tom Beeby, partner and executive creative director, points out that the effort centers on a long-form video on a Schick-branded page on The Onion … Read the whole story
COMMENTARY
by Tom Denari
As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the … Read the whole story