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Knowledge being power, a public relations battle immediately erupted over the veracity of Food Scores, a new searchable database released by the Environmental Working Group yesterday that ranks 80,000 foods … Read the whole story
APPARELQueen Bey is the latest big name to jump on the fast-growing women's activewear market, announcing a Beyonce Knowles/Topshop deal. The 50/50 partnership is … Read the whole story
TELECOM"With telecoms, people are used to them providing services; they're not seen as innovative movers," MSI's Greg Mishkin tells "Marketing Daily." There's plenty of … Read the whole story
FINANCIAL SERVICES"We see a ton of opportunity with the content we are creating and look forward to seeing our card members and consumers engage and … Read the whole story
APPARELThe promote the campaign, North Face has a taxi cruising New York City streets with a #SeeForYourself sign. If someone grabs it, they get … Read the whole story
TELECOMThe deal -- designed to boost the company's profile while aligning it to the growth of mobile commerce and experience into live events -- … Read the whole story
RETAIL"We developed this because we know amazing things happen in our clubs every day, and we wanted to showcase that in a way that … Read the whole story
- COMMENTARY
I propose that a key to success is to focus on the perspective of how individual consumers behave. Specifically, I want to focus on … Read the whole story
