Marketing Daily
Tuesday, October 28, 2014
  • Beyonce And Topshop Dance Into Women's Activewear

    Queen Bey is the latest big name to jump on the fast-growing women's activewear market, announcing a Beyonce Knowles/Topshop deal. The 50/50 partnership is … Read the whole story

  • Telecoms Suffering From Innovation Perception Gap

    "With telecoms, people are used to them providing services; they're not seen as innovative movers," MSI's Greg Mishkin tells "Marketing Daily." There's plenty of … Read the whole story

  • American Express Launches Video Series

    "We see a ton of opportunity with the content we are creating and look forward to seeing our card members and consumers engage and … Read the whole story

  • The North Face Launches Biggest-Ever Campaign

    The promote the campaign, North Face has a taxi cruising New York City streets with a #SeeForYourself sign. If someone grabs it, they get … Read the whole story

  • Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal

    The deal -- designed to boost the company's profile while aligning it to the growth of mobile commerce and experience into live events -- … Read the whole story

  • Planet Fitness Launches 'Planet of Triumphs'

    "We developed this because we know amazing things happen in our clubs every day, and we wanted to showcase that in a way that … Read the whole story

  • From Indifference To Intent: The Engagement Scale

    I propose that a key to success is to focus on the perspective of how individual consumers behave. Specifically, I want to focus on … Read the whole story