Top of The News
by Thom Forbes
There's little doubt that a plot to gather dirt on journalists was a smart idea -- and it's even stupider to brag about it -- but articles emerging about the … Read the whole story
RESTAURANTS
by Karlene Lukovitz
To promote the limited-time return of its Bacon Portabella Melt, Wendy's ran an all-day promotion on Nov. 17 in which it made a big … Read the whole story
RESEARCH
by Aaron Baar
Brands will have to become more personal and more authentic in 2015, says branding firm Landor Associates. Marketing will become even more personalized next … Read the whole story
RETAIL
by Sarah Mahoney
Despite sagging sales and growing skepticism from industry observers, Kohl's is belting out its holiday marketing strategy, starting with an elaborate "Let It Go" … Read the whole story
RESEARCH
by Sarah Mahoney
With the stock market at new highs and consumers relatively unconcerned about the economy, ComScore is predicting big gains in e-commerce this holiday season, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The North American unit of Fiat Chrysler Automobile's (FCA) Fiat division is teaming with Vans to support the 2014 Vans World Cup of Surfing … Read the whole story
by Wayne Friedman
One in eight word-of-mouth interactions results in consumer sales -- some $6 trillion in annual consumer spending, according to a new study. The results … Read the whole story
COMMENTARY
by Rick Miller
With the right analytical approach, marketers can distinguish mountains from molehills and create messaging and brand strategies accordingly. Here are three methods for quantifying … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
If you can only go to one auto show in a year (which should be called an "auto show year" since it starts the … Read the whole story