Top of The News
by Thom Forbes
Microsoft's Xbox Live weathered a hacker attack last night that took it offline for five hours, dampening what must have been a celebratory mood in Redmond HQ over word that … Read the whole story
RETAIL
by Sarah Mahoney
"For today's shopper, every day is 'Cyber Monday,' and consumers want and expect great deals, especially online, throughout the entire holiday season -- and … Read the whole story
MILITARY
by Aaron Baar
"We're basically repositioning the Army brand as an enterprise brand," Mark S. Davis, deputy assistant secretary of the Army for marketing and director of … Read the whole story
SPIRITS
by Karlene Lukovitz
The new campaign, from The Via Agency, includes a three-minute-plus music video and three, 30-second videos/TV spots directed by Anthony Mandler, best known for … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Johnson's is participating in the #GivingTuesday global day of giving movement with the support of actress and singer Jennifer Hudson. Other brands launching their … Read the whole story
RESEARCH
by Karl Greenberg
With virtually 100% of consumers researching online before making a purchase, and 92% purchasing based on a blogger recommendation, per Influence Central, review sites … Read the whole story
COMMENTARY
by Jonathan Hall
The impetus to "do" drives innovation, priorities and how you view customer relationships and journeys. Active, purpose-driven brands place as much emphasis on brand … Read the whole story