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Microsoft's Xbox Live weathered a hacker attack last night that took it offline for five hours, dampening what must have been a celebratory mood in Redmond HQ over word that … Read the whole story
RETAIL"For today's shopper, every day is 'Cyber Monday,' and consumers want and expect great deals, especially online, throughout the entire holiday season -- and … Read the whole story
MILITARY"We're basically repositioning the Army brand as an enterprise brand," Mark S. Davis, deputy assistant secretary of the Army for marketing and director of … Read the whole story
SPIRITSThe new campaign, from The Via Agency, includes a three-minute-plus music video and three, 30-second videos/TV spots directed by Anthony Mandler, best known for … Read the whole story
PACKAGED GOODSJohnson's is participating in the #GivingTuesday global day of giving movement with the support of actress and singer Jennifer Hudson. Other brands launching their … Read the whole story
RESEARCHWith virtually 100% of consumers researching online before making a purchase, and 92% purchasing based on a blogger recommendation, per Influence Central, review sites … Read the whole story
- COMMENTARY
The impetus to "do" drives innovation, priorities and how you view customer relationships and journeys. Active, purpose-driven brands place as much emphasis on brand … Read the whole story
