Top of The News
by Thom Forbes
Sprint is serving up another scintillating headline to lure new customers -- cut your bill in half -- but the devil is in the qualifiers. Read the whole story
TELECOM
by Aaron Baar
"The holidays aren't about what you get. [They're] about what you did and shared," Valerie Vargas, AT&T's vice president of advertising and marketing communications, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Mountain Dew is hosting the "Open Call" contest on the SoundCloud online audio distribution platform, and collaborating with RAC, the performing name of Portland, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The bigger picture is Nissan's "Big Moments" strategy of buying into major events like the NCAA football playoffs and sponsorship of the Heisman Trophy … Read the whole story
BEVERAGES
by Tanya Gazdik
"Prior to launching, we tested the concept with bicultural Hispanic men 21-34 in Los Angeles and Houston and the feedback that we received was … Read the whole story
RETAIL
by Sarah Mahoney
With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched … Read the whole story
CONFERENCE
by Karl Greenberg
Walmart is a good example of the value-add equation. The company's VP of media, digital and partnership marketing dissected the retail giant's Savings Catcher, … Read the whole story
COMMENTARY
by Steve Curran
When discussing the marketing potential of games, there is a tendency to assume that games are mainly the domain of young adult males, playing … Read the whole story