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Once upon a time, when Abercrombie & Fitch was a tweedy place for fly fishermen and wannabe bighorn sheep slayers, it fell upon hard times. Then Mike Jeffries came along … Read the whole story
RESTAURANTSRestaurants' escalating challenges include pricing pressures, the need to achieve the right mix of healthy and indulgent offerings, increasing labor and food costs, and … Read the whole story
FOODIn a 30-second TV spot, Miss Cleo demonstrates her powers by intuiting that a female client has silverware, including a spoon -- which she … Read the whole story
Under the banner of "This Is How We Fiesta," Vizio is offering up solutions such as installing a strong magnet below a wall-mounted bottle … Read the whole story
BEVERAGES"These new bottles are the epitome of our 'Up for Whatever' mindset," said Alex Lambrecht, vice president of Bud Light. "They're designed to inspire … Read the whole story
RESEARCHThe CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
AUTOMOTIVEMazda is marketing the Miata via a partnership and product integration with Xbox's Forza Horizon 2 game tied to sponsorship of SXSW. Russell Wager, … Read the whole story
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
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Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
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Remember when HBO owned Sunday nights with shows like "The Sopranos" and "Sex in the City?" Times have changed and the notion of "owning" … Read the whole story
