Top of The News
by Thom Forbes
Once upon a time, when Abercrombie & Fitch was a tweedy place for fly fishermen and wannabe bighorn sheep slayers, it fell upon hard times. Then Mike Jeffries came along … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Restaurants' escalating challenges include pricing pressures, the need to achieve the right mix of healthy and indulgent offerings, increasing labor and food costs, and … Read the whole story
FOOD
by Karlene Lukovitz
In a 30-second TV spot, Miss Cleo demonstrates her powers by intuiting that a female client has silverware, including a spoon -- which she … Read the whole story
by Aaron Baar
Under the banner of "This Is How We Fiesta," Vizio is offering up solutions such as installing a strong magnet below a wall-mounted bottle … Read the whole story
BEVERAGES
by Tanya Gazdik
"These new bottles are the epitome of our 'Up for Whatever' mindset," said Alex Lambrecht, vice president of Bud Light. "They're designed to inspire … Read the whole story
RESEARCH
by Karl Greenberg
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mazda is marketing the Miata via a partnership and product integration with Xbox's Forza Horizon 2 game tied to sponsorship of SXSW. Russell Wager, … Read the whole story
by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
COMMENTARY
by Bob Sybydlo
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
COMMENTARY
by Bruce Friend, Bill Harvey
Remember when HBO owned Sunday nights with shows like "The Sopranos" and "Sex in the City?" Times have changed and the notion of "owning" … Read the whole story