Top of The News
by Thom Forbes
Get your totally disenfranchised vote in now on CNBC's "which item should be cut off the menu" poll as McDonald's follows through on expectations to shed excess items by saying … Read the whole story
RETAIL
by Sarah Mahoney
The announcement is the latest digital initiative from the Deerfield, Ill.-based retailer, which already offers 24/7 support with pharmacists, and recently started selling its … Read the whole story
BEVERAGES
by Karlene Lukovitz
This week, SodaStream, which has partnered with PepsiCo on a current, limited test of Pepsi HomeMade reported so-far positive consumer response, even as PepsiCo … Read the whole story
TELECOM
by Aaron Baar
"I view this as a good thing," Craig Wigginton, vice chairman and U.S telecommunications sector leader at Deloitte, tells "Marketing Daily." "It's showing the … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used … Read the whole story
RESEARCH
by Karl Greenberg
Most consumers want brands from which they purchase products and services to use mobile channels for customer care. But brands have a much different … Read the whole story
TRAVEL
by Tanya Gazdik
"We chose Patrick Warburton because we felt he was a perfect fit for the 'control enthusiast' character based on previous characters he has played … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015. Read the whole story