Top of The News
by Thom Forbes
After gaining approval from the Food and Drug Administration on Friday, AbbVie's new hepatitis C treatment, Viekira Pak, got a marketing boost today with Express Scripts announcing it has negotiated … Read the whole story
RETAIL
by Tanya Gazdik
Although it may seem to shoppers that Martha Stewart-branded holiday products are everywhere they look, it's not necessarily a detriment to her retailer partners … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"If you want to turn Cadillac into a global brand, you have to be in New York," CMO Uwe Ellinghaus said. "It is the … Read the whole story
APPAREL
by Sarah Mahoney
Observers were mostly positive, and Deutsche Bank reiterated its "Buy" recommendation, based on the company's strengths, as well as the continued popularity of running … Read the whole story
FOOD
by Karlene Lukovitz
In the lawsuit, filed in November, Unilever -- which commands a 45% share of the U.S. mayonnaise market -- contended that Just Mayo's name … Read the whole story
TELECOM
by Aaron Baar
"In this industry, traffic was down compared to last year," Rachel Eisenberg, vice president of strategy and marketing at Millward Brown Digital, tells "Marketing … Read the whole story
SPIRITS
by Karl Greenberg
History.com is the main channel for the effort by the The Rums of Puerto Rico. There is also a dedicated Web site, www.itsrumtime.com, that … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If you're going to choose a customer to be unavoidably detained from five times in one week, wouldn't be wise to check him out? … Read the whole story
COMMENTARY
by Steve Sturm
Location choice will always be uniquely strategic as it allows manufacturers to connect with customers on a cerebral level and tap into the emotional … Read the whole story
COMMENTARY
by Anelia Varela
Before we turn conversations into another pseudo-science, we need to take a step back. Start with the basics. And the most basic element of … Read the whole story