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Just as consumers are feeling more bulge and promising to eat better and less - once the holidays are over - reports abound as to what foods are trending and … Read the whole story
SPIRITSThe #DoubleTip effort is an extension of the brand's "West of Expected" campaign from ad agency Venables Bell & Partners, which encourages enlivening daily … Read the whole story
RETAILIt would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
TELECOMThe interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
PACKAGED GOODSThe Motown artist said he is inspired by things that take him back to a specific moment in time. Glade Sparkling Spruce reminds him … Read the whole story
AUTOMOTIVEIn the launch spot, he's the sheriff in a cowboy movie, riding into town, and onto the set, to confront outlaws who have come … Read the whole story
- COMMENTARY
Uber's roller coaster has been a trove of marketing lessons to glean both inspiration from and what to watch-out for. Here is a list … Read the whole story
- COMMENTARY
Everyone wants to be the first - to do something own-able for a brand. One way to break new ground is to use things … Read the whole story
