Top of The News
by Thom Forbes
Just as consumers are feeling more bulge and promising to eat better and less - once the holidays are over - reports abound as to what foods are trending and … Read the whole story
SPIRITS
by Karlene Lukovitz
The #DoubleTip effort is an extension of the brand's "West of Expected" campaign from ad agency Venables Bell & Partners, which encourages enlivening daily … Read the whole story
RETAIL
by Sarah Mahoney
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
TELECOM
by Aaron Baar
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The Motown artist said he is inspired by things that take him back to a specific moment in time. Glade Sparkling Spruce reminds him … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In the launch spot, he's the sheriff in a cowboy movie, riding into town, and onto the set, to confront outlaws who have come … Read the whole story
COMMENTARY
by Mary Snauffer, Op-Ed Contributor
Uber's roller coaster has been a trove of marketing lessons to glean both inspiration from and what to watch-out for. Here is a list … Read the whole story
COMMENTARY
by Josh Cohen
Everyone wants to be the first - to do something own-able for a brand. One way to break new ground is to use things … Read the whole story