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Shake Shack, which has evolved from a hot dog cart in a New York park in 2001 to a global chain of 63 higher-end burger joints run by restaurateur Danny … Read the whole story
AUTOMOTIVEThe effort, including a comprehensive media buy on Fox news and sports, focuses on the truck's aluminum alloy frame, and various innovations like the … Read the whole story
RETAILMasterCard Advisor's SpendingPulse survey says its preliminary tally, covering the Black Friday to Christmas Eve period, is up a respectable 5.5%, in line with … Read the whole story
FOODJust in time for diet-related New Year's resolutions, Nutrisystem is launching Fast 5+, which aims to help customers lose five pounds plus one inch … Read the whole story
- COMMENTARY
Consumers seek "helper" brands, which require work from them, rather than "hero" brands, which provide an easy, turn-key solution. Read the whole story
That's according to a new trend report from Havas Sports & Entertainment, which documents the rise of the immersive experience, "story-living," biometric marketing and … Read the whole story
