Top of The News
by Thom Forbes
Abercrombie downplays logos; Kohl's brings back brand names. Walmart undercuts the competition; Sprint and T-Mobile engage in a good, old-fashioned price war. Starbuck expands; Microsoft acquires. For
all the disruption … Read the whole story
FINANCIAL SERVICES, PETS, TRAVEL
by Tanya Gazdik
With the plethora of reality-based TV shows, it's no wonder that a campaign that used real-life situations would intrigue readers. A story about John … Read the whole story
RETAIL
by Sarah Mahoney
A look at the year's best-read stories in the realms of retail, beauty and apparel made us realize our readers are bullish on brands. … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
U.S. sales trends and overall financials often underlined the increasingly undeniable reality that in the long term, it may not be possible to reverse … Read the whole story
TECHNOLOGY
by Aaron Baar
Dish Network's promo bringing back college greats who failed to live up to their potential in the NFL resonated with MediaPost readers in a … Read the whole story
AUTOMOTIVE, PACKAGED GOODS
by Karl Greenberg
The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The … Read the whole story