Top of The News
by Thom Forbes
With global layoffs at Coca-Cola in the headlines, PepsiCo this week is surely content with a series of small stories here and there that keep us abreast of its short-term … Read the whole story
VIDEO
by Sarah Mahoney
Love him or hate him, polarizing popster Justin Bieber is trending, thanks to his new role for Calvin Klein Jeans, a brand that has … Read the whole story
BEVERAGES
by Karlene Lukovitz
It also comes on the heels of McDonald's' confirmation that it's cutting 63 employees in its corporate operations as of Feb. 16, and will … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Most say it will be a strong year, especially if gasoline prices stay low. Mary Barra, CEO of General Motors, is optimistic. In a … Read the whole story
TELECOM
by Aaron Baar
Much of the problem stems from a legacy business mindset of locking consumers into long-term contracts, and not providing much else in the way … Read the whole story
APPAREL
by Tanya Gazdik
The initiative, which has collected 885,000 bras in four and a half years, is the largest of its kind, according to Soma. The company … Read the whole story
COMMENTARY
by
The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I think that in some sense, we are back in 1999, where there were a million ideas and no bandwidth. Except reversed: we have … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development … Read the whole story
by Larissa Faw
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, PR agency Corbin-Hillman and Spark, the brand's media strategy and buying partner, are … Read the whole story