Dublin, Ire.-based Shire Plc will pay $5.2 billion in cash for NPS Pharmaceuticals, a Bedminster-N.J.-based company that has one rare-disease medication on the market and another one pending approval by … Read the whole story
In a PSA about the danger of sexting, the U.K.'s National Society for Prevention of Cruelty to Children gives us the cautionary tale of … Read the whole story
The awards, timed with the North American International Auto Show in Detroit, spotlight the best auto ads worldwide in five categories: broadcast TV, online … Read the whole story
Weight loss company Medifast is capitalizing on the wave of health consciousness that the new year and its resolutions always brings with a new … Read the whole story
It has put together a team to explore an off-price business for Macy's. "The company believes that Macy's omnichannel infrastructure and insight could lead … Read the whole story
Sandor Piszar, Chevrolet's director of truck marketing, says: "There's a latent desire among a lot of people to own a truck." Just not a … Read the whole story
Shawn DuBravac, chief economist for the Consumer Electronics Association, tells "Marketing Daily," "Things have started to accelerate coming off of the recession, and we … Read the whole story
This weekend, "On the Media" did a story about Internet content poachers such as Dose.ca, which cuts and pastes nascent memes from around the … Read the whole story