Turbo Tax is expanding its cinema-of-unexpected-consequences campaign, where life's dramas create the highlights of your tax year. Newer versions include drunk Janet at Mardi … Read the whole story

The effort includes a TV spot, "Polar Vortex," which breaks this week, plus print, digital, social and experiential extensions, per the automaker, a unit … Read the whole story

"The new #PackAttack campaign is something that cat owners can relate to, and it's fun-loving in nature, just like the Temptations brand," Temptations Brand … Read the whole story

"We've refocused the brand over the last several years on fitness for the everyday athlete, not just the pro," says Yan Martin, Reebok's VP/global … Read the whole story

"It's hard to naturally integrate a product into a film," Billie Goldman, partner marketing manager for Intel, tells "Marketing Daily." "In this film, the … Read the whole story

The campaign, via AOR Santa Monica-based Tiny Rebellion, kicks off with 60-second, 30-second and 15-second digital and cable spots that, in addition to demonstrating … Read the whole story

Together, frozen dinners and entrees, pizzas, side dishes and appetizers/snacks saw U.S. sales decline 0.3%, to $22.3 billion, last year, following a 1% decline … Read the whole story