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Strapped for cash with its turnaround plan sputtering - Weird Al Yankovic's "Toyland" holiday cheer notwithstanding - RadioShack is considering a bankruptcy filing as early as next month, the "Wall … Read the whole story
VIDEOMost Americans aren't likely to ever meet - let alone eat - a Weetabix. But that doesn't mean you can't say 'ello to its … Read the whole story
FINANCIAL SERVICES"Our new brand promise conveys our commitment to the customer," Jackson Hewitt CEO David Prokupek tells "Marketing Daily." "We want our clients to know … Read the whole story
AUTOMOTIVEIn Detroit this week, Ford unveiled the second-generation GT. While the centennial version was a deliberate nod to the '60s racer, the new one … Read the whole story
RESTAURANTSMarketing for the gluten-free launch will include public relations, promotion on Pizza Hut's Facebook, Twitter and other social media sites, and paid digital advertising, … Read the whole story
AUTOMOTIVELuxury performance brand Maserati won for having the biggest improvement in loyalty, and for enjoying the highest conquest rates as a percent of registrations. … Read the whole story
FOODThe creative shows the M&M's brand character "Red" instructing fellow character "Yellow" to "tell our fans" that the crispy-centered variety of M&M's is back. … Read the whole story
RETAILConsumers' tenacious frugality is key. Among the households tracked in How America Shops surveys, a third of the middle class (those with an annual … Read the whole story
- COMMENTARY
Gatorade has taken a stand on the importance of live digital conversations and performance with the establishment of its "Mission Control Center" at the … Read the whole story
