Most Americans aren't likely to ever meet - let alone eat - a Weetabix. But that doesn't mean you can't say 'ello to its … Read the whole story

"Our new brand promise conveys our commitment to the customer," Jackson Hewitt CEO David Prokupek tells "Marketing Daily." "We want our clients to know … Read the whole story

In Detroit this week, Ford unveiled the second-generation GT. While the centennial version was a deliberate nod to the '60s racer, the new one … Read the whole story

Marketing for the gluten-free launch will include public relations, promotion on Pizza Hut's Facebook, Twitter and other social media sites, and paid digital advertising, … Read the whole story

Luxury performance brand Maserati won for having the biggest improvement in loyalty, and for enjoying the highest conquest rates as a percent of registrations. … Read the whole story

The creative shows the M&M's brand character "Red" instructing fellow character "Yellow" to "tell our fans" that the crispy-centered variety of M&M's is back. … Read the whole story

Consumers' tenacious frugality is key. Among the households tracked in How America Shops surveys, a third of the middle class (those with an annual … Read the whole story