Top of The News
by Thom Forbes
In another expansion of its financial services offerings, Walmart says it will dole out cash to consumers for both federal and state tax refunds of up to $7,500. The Walmart … Read the whole story
VIDEO
by Sarah Mahoney
Will the world ever get tired of watching David Beckham get dressed? H&M doesn't think so, and is unveiling its latest collaboration, called Modern … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The ads use an an optical illusion to make the creative look 3D, so one does not need special technology, wearables, or other enhancements … Read the whole story
RETAIL
by Sarah Mahoney
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
FOOD
by Karlene Lukovitz
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
ELECTRONICS
by Aaron Baar
Mobile battery case maker Mophie will be looking to make a name for itself with a spot during the Super Bowl. "We're in a … Read the whole story
HEALTH
by Tanya Gazdik
"During qualitative research we learned it was okay to talk about menopausal symptoms in a humorous way," Estroven Brand Manager, Beth Smith tells "Marketing … Read the whole story
RESEARCH
by Karl Greenberg
While last week's report from Nielsen found implicit value in TV ads for Millennials, a new report from Elite Daily says digital and social … Read the whole story
COMMENTARY
by Lisa Hu
Advertising innovation is increasing at a quick pace, but could the answer to long-lasting consumer engagement already be sitting right on the shelf? Read the whole story