Top of The News
by Thom Forbes
If it's Smucker's, it now has to be meow and woof, too. The homey Midwest maker of jams and spreads is diversifying into pet foods with the acquisition of Big … Read the whole story
HOT SPOT
by Sarah Mahoney
In the latest ad to work its "Winning" tagline, Mars taps a clever canine to play the pan flute, making his owner look pretty … Read the whole story
APPAREL
by Karl Greenberg
Skins is using the campaign to build support of an agreement, wherein the forthcoming FIFA Presidential election would include creation of a FIFA Reform … Read the whole story
BEVERAGES
by Karlene Lukovitz
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly within whiskeys -- combined with the success of flavored whiskies and other product … Read the whole story
TECHNOLOGY
by Aaron Baar
"Many of the mobile carriers have a smart home strategy, and they can use those features for healthcare," says Harry Wang of Parks Associates. … Read the whole story
PHARMA
by Tanya Gazdik
The national campaign aims to motivate adults who may struggle with symptoms to learn more and talk to their health care provider about the … Read the whole story
RETAIL
by Sarah Mahoney
"We've been dressing her for a long time and taking care of what she really needs," says Brian Beitler, Lane Bryant's EVP of marketing. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The bigger story is that pickup truck sales track housing starts, "and housing starts are on the rise." Sales of cars remained mixed in … Read the whole story
COMMENTARY
by Kurt Jetta
Target is finally handing Canadians the deep discounts they crave. These discounts, though, are only due to the store liquidations associated with Target's humiliating … Read the whole story