Top of The News
by Thom Forbes
Frontier Communications' acquisition of Verizon's landline business in California, Texas and Florida late last week might logically invite comparisons to buggy whips and telegraph lines were it not
for the … Read the whole story
FOOD AND BEVERAGES, RESTAURANTS
by Karlene Lukovitz
"Those that are better at identifying customers' expectations and connecting with them via authentic emotional values are the ones winning customer loyalty and seeing … Read the whole story
HOT SPOT
by Sarah Mahoney
In a documentary-style campaign that's part "When Harry Met Sally" and part Dove "Real Beauty," Hallmark has rounded up 10 adorable real-life couples, asking … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort by Honda's AOR for the Hispanic market, Orc, comprises digital, social and experiential, and it delves into parenting and the challenge of … Read the whole story
ELECTRONICS
by Aaron Baar
"We've come to truly understand our customers," Bridget O'Brien, Vistaprint's VP of brand and communications, tells "Marketing Daily." "We knew we had to tell … Read the whole story
HOSPITALITY
by Tanya Gazdik
Marriott International is launching an original content partnership with "What's Trending" and five YouTube stars that showcases its mobile check-in process in an attempt … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Vitale will post how-to cooking videos to her YouTube channel. Then, on that platform, consumers can click to add ingredients for the recipe to … Read the whole story
RETAIL
by Sarah Mahoney
The report, "Total Retail: Retailers and the Age of Disruption," finds that while 73% say they browse online, they still prefer making the actual … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, … Read the whole story
COMMENTARY
by
We are a country with big secrets, in desperate search of heroes. And the heroes that the media seeks to embrace are managed and … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come … Read the whole story