Marketing Daily
Friday, March 13, 2015

Top of The News

Lumber Liquidators Begins Its Reputation Renovation
by Thom Forbes

How do you rebuild your reputation after an investigative news report has dismantled it? Lumber Liquidators picked up the PR toolbox and started hammering away yesterday morning in a conference … Read the whole story

  • RETAIL
    The North Face's VR Takes Shoppers To Yosemite, Moab
    by Sarah Mahoney

    The company is offering a glimpse of "The North Face VR" at SXSW, and intends to roll the experience, created with Jaunt, out to … Read the whole story

  • PACKAGED GOODS
    U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
    by Karlene Lukovitz

    One key finding: Small- and midsize companies continue to carve market share from larger competitors. They gained 0.7 share points, worth $4.5 billion, from … Read the whole story

  • ELECTRONICS
    Amazon Tops Computer/Tablet Experiences
    by Aaron Baar

    In a ranking of customer experiences within the computer and tablet industry by The Temkin Group, new entrant Amazon emerged as the top experience … Read the whole story

  • AIRLINES
    JetBlue Mentors Sustainable Food Companies
    by Tanya Gazdik

    JetBlue Airways is launching its first business mentoring program geared toward small and start-up sustainable food companies. The program aligns with the airline's belief … Read the whole story

  • AUTOMOTIVE
    Honda Goes To YouTube For Hispanic CR-V Campaign
    by Karl Greenberg

    The firm found Paola Celis and Karla Celis, two relatively unknown YouTubers who live in Mexico. Honda brought the sisters and their families to … Read the whole story

  • COMMENTARY
    Smartwatches And The March Of Time
    by Karl Greenberg, Staff Writer

    Timekeeping and calendar devices, whether buried under lianas somewhere in Meso-America or in some Etruscan temple, don't just mark the hours, they mark a … Read the whole story