Top of The News
by Thom Forbes
"Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected leaks, but also is being positioned … Read the whole story
by Karl Greenberg
The Michelin campaign, via TBWA\Chiat\Day and New York-based animation shop Psyop, uses Pixar-style animation to deliver the prolonged-safety message. Without going technical, the tire … Read the whole story
APPAREL
by Sarah Mahoney
"While Nike is conscious of near-term financial targets, it is very much focused on healthy long-term growth," writes analyst Sam Poser, who covers the … Read the whole story
FOOD
by Karlene Lukovitz
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel … Read the whole story
TECHNOLOGY
by Aaron Baar
"We sought to create a beautiful narrative that also reflected the Vizio brand personality traits, which we hope would resonate with fans of our … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"To develop the campaign, we integrated feedback from NBA fans," said BBVA Compass Chief Marketing and Client Experience Officer Jennifer K. Dominiquini. "Their insights … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
According to the study, three-quarters of consumers would be happy to spend more than $100 on a product without seeing it first. That isn't … Read the whole story