Top of The News
by Thom Forbes
You can bet that Mickey Mantle rookie card they won't be rebranding it "The Helsinki Slugger" but the Finnish company that owns Wilson Sporting Goods has agreed to pay Hillerich … Read the whole story
APPAREL
by Tanya Gazdik
"Carhartt did not partner with Madison because he's an accomplished athlete; we partnered with him because he's a hard worker off the field," Carhartt … Read the whole story
RETAIL
by Sarah Mahoney
American Express is rolling out Plenti, a new coalition loyalty plan, linking diverse brands such as Macy's, Rite Aid and Hulu. Observers think this … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Last week, BK sent a chicken on tour to determine whether six restaurants would serve Chicken Fries for a day. The excitement generated supposedly … Read the whole story
TELECOM
by Aaron Baar
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story
BEVERAGES
by Karl Greenberg
Linda Bethea, senior director of marketing, who was at the March 20 event, tells "Marketing Daily" that the brand is giving out over a … Read the whole story
COMMENTARY
by Emilie Kroner
It's ironic: In the age of personalization, have we lost our ability to get personal at the store level? Read the whole story