Top of The News
by Thom Forbes
The Centers for Disease Control is rolling out a fresh pack of gruesome "Tips from Former Smokers" #CDCTips ads today, including a "Twitter Takeover" (#TipsTakeover) event from 9 a.m. to … Read the whole story
FOOD
by Karlene Lukovitz
Here's some food for thought, based on "Marketing Daily"'s interviews with consultants who have worked closely with Heinz, Kraft or both as former clients, … Read the whole story
APPAREL
by Sarah Mahoney
To drive sharing, the company has pulled together a group of Instagram personalities who are making and sharing their own Earth Hour content. The … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Western Union recently rolled out My WU, a customer loyalty program in the money transfer space that reflects the company's consumer-centric strategy. Diane Scott, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The study finds that media attention of recalls raised awareness to between 50% and 60% of shoppers last year, partly from the continuing issue … Read the whole story
ENTERTAINMENT
by Aaron Baar
Central to the campaign is a 60-second commercial that shows off many of the league's top personalities. The spot begins in black-and-white, while a … Read the whole story
BEVERAGES
by Karl Greenberg
The focus is a one-off custom bottle edition. Heineken will hide the limited-edition bottles of beer around Miami. Those attending the festival are encouraged … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received … Read the whole story
COMMENTARY
by Sean Scott, Dustin Simon
When Carl's Jr. (and sister brand Hardee's) launches a new ad, people notice. Really, it's hard not to. The formula is a simple one … Read the whole story