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Mattel yesterday not only named chairman and interim CEO Christopher Sinclair as its permanent - at least for the nonce - CEO, it also elevated chief brands officer Richard Dickson … Read the whole story
AUTOMOTIVE"We have a really strong right arm with trucks, a really strong left arm with performance vehicles. But if you think about Malibu, Traverse, … Read the whole story
ELECTRONICS"We looked outside of the traditional types of campaigns HVAC manufacturers usually employ," Allen Evans, manager, interactive communications at Lennox, tells "Marketing Daily." "The … Read the whole story
RETAILWhile Americans still spend very little on groceries online, the market is growing fast -- gaining steam not just from Amazon, but from national … Read the whole story
RESTAURANTSThe latest example is "Jared's Journey," a new 30-second TV spot/video that updates Fogle's personal story, and is the driver for a weight/health-related social … Read the whole story
- COMMENTARY
My wife is the acid test for customer experience. She is hell week for the insurance business. God help the person on the other … Read the whole story
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story
