Top of The News
by Thom Forbes
Mattel yesterday not only named chairman and interim CEO Christopher Sinclair as its permanent - at least for the nonce - CEO, it also elevated chief brands officer Richard Dickson … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We have a really strong right arm with trucks, a really strong left arm with performance vehicles. But if you think about Malibu, Traverse, … Read the whole story
ELECTRONICS
by Tanya Gazdik
"We looked outside of the traditional types of campaigns HVAC manufacturers usually employ," Allen Evans, manager, interactive communications at Lennox, tells "Marketing Daily." "The … Read the whole story
RETAIL
by Sarah Mahoney
While Americans still spend very little on groceries online, the market is growing fast -- gaining steam not just from Amazon, but from national … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The latest example is "Jared's Journey," a new 30-second TV spot/video that updates Fogle's personal story, and is the driver for a weight/health-related social … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
My wife is the acid test for customer experience. She is hell week for the insurance business. God help the person on the other … Read the whole story
by Steve McClellan
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story