Marketing Daily
Monday, April 6, 2015
  • Buick Looks For White Space In The Market, Finds It With Encore

    The automaker also won kudos for its "Challenging Expectations" campaign launched during NCAA finals last year. And Buick won the Kelley Blue Book best … Read the whole story

  • Target Creates Palm Beach Party App For Pulitzer Collection

    The collection includes cosmetics, with exclusive L'Oreal lipsticks and Essie nail polishes. A print campaign -- which is a departure for Target, featuring the … Read the whole story

  • Gatorade's #BeLikeMike Revival Campaign at 21.5M Views And Counting

    Supported by a full-page takeover on the NBA section of ESPN.com, the video pulled more than 1.2 million views in its first day on … Read the whole story

  • FirstBank Targets Male First Home Purchasers

    "Getting a mortgage should be easy, so you can focus on the fun parts of home ownership-and one of those is being able to … Read the whole story

  • Newport Beach Film Festival Launches Promo Campaign Via RPA

    The promo film opens on a Joan Jett-type rocker toting a double-barrel shotgun walking through a field of weeds with her butler staggering along … Read the whole story

  • It's All Geek To Me

    Why brands and agencies are misaligned on marketing lingo and how to resolve it. Read the whole story