Marketing Daily
Friday, April 10, 2015
  • Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes

    "Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story

  • Spending Up, But Marketers Still Have Big Digital Blind Spots

    A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story

  • Subaru, Honda, Porsche Big Winners In KBB 'Brand Image' Awards

    In the pickup truck category, Ford wins a Brand Image award for best overall truck for its F-Series line. Ford has now been ranked … Read the whole story

  • TRX Wants People To Get 'Better'

    A new video from the brand (being shown on YouTube and on the brand's Web site and social channels) speaks to the "Pursuit of … Read the whole story

  • Millennials Embrace Food/Beer/Wine Festivals

    "Nothing brings millennials together better than the chance to bond over a glass of beer or wine, or share delicious food," Christine Bohle, head … Read the whole story

  • Re-Brand? Indiana Will Have To Un-Brand

    Indiana and its businesses have been trying to not so much rebrand as un-brand their way out of SB 101, the so-called Religious Freedom … Read the whole story

  • What Marketers Can Learn From John Oliver

    What is interesting is how the show is being promoted online. Each week, the show takes full segments from the previously televised program and … Read the whole story