The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second TV spot, "It Just Clicks," that features a musical soundtrack of sampled machine … Read the whole story

"We realize that first-person, previously untold personal stories of success resonate strongly in today's busy world," Jeannine Haas, chief marketing officer, North America, Avis … Read the whole story

The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North … Read the whole story

"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The … Read the whole story

Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story

Now through May 31, while supplies last, Subway is offering limited-edition, movie-themed 30-ounce beverage cups bearing codes that can be entered (by consumers age … Read the whole story

"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story