Top of The News
by Thom Forbes
Etsy, which has crafted an authentic brand out of its homespun ethos and given artisans of the maker movement a cookie-cutter path to distribution and, sometimes, sustainability or more, priced … Read the whole story
APPAREL
by Sarah Mahoney
"There's a lot of growth potential for Nike in this lifestyle category," says Amit Bhattacharjee, visiting assistant professor of marketing at Dartmouth's Tuck School … Read the whole story
ELECTRONICS
by Aaron Baar
"If you own a gas-powered lawnmower, you know they're a pain in the ass to maintain, own, and operate," says Vinny Warren, CCO of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The report from "Sponsorship Today," analyzing 503 deals across the world, pegs General Motors' spend at $235 million, followed by Toyota at $207 million. … Read the whole story
RESEARCH
by Tanya Gazdik
Consumers are no longer tied to one specific "go-to" drink and now make their choice by type of occasion, according to the Beverage Information … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
With the new partnership contract, Liberty Mutual joins a list of 14 other official U.S. Soccer sponsors including Anheuser-Busch, Century 21, AT&T, Clorox, Coca-Cola, … Read the whole story
COMMENTARY
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story