Top of The News
by Thom Forbes
As consumers increasingly demand to know exactly what goes into - and on - their bodies, both lawmakers and individual marketers are responding with an alacrity not seen in seven … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story

RETAIL
by Sarah Mahoney
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story

BEVERAGES
by Tanya Gazdik
Marketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story

AUTOMOTIVE
by Karl Greenberg
The event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six … Read the whole story

BEVERAGES
by Karlene Lukovitz
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story

RESEARCH
by Aaron Baar
"In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story
COMMENTARY
by Greg Manago
"Game of Thrones" is back, and we're here to unearth the marketing principles lurking in season five. Here's what we took away from "The … Read the whole story