Top of The News
by Thom Forbes
Demand for iPhones, particularly in the Chinese market that includes the mainland, Taiwan and Hong Kong, pushed Apple to new heights for its fiscal second quarter. The news overshadowed weakening … Read the whole story
CONFERENCE
by Tanya Gazdik
"If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"This campaign is built on research into our customers and the needs they have around being able to ask simple [financial] questions," Lori Dillon, … Read the whole story
COMMENTARY
by Nancy Hua
According to Mark Zuckerberg, 80+% of the top 100 grossing apps in the U.S. use a Facebook login. That's a staggering amount. Read the whole story
RETAIL
by Sarah Mahoney
In a bid to help Americans connect with mom on a different level, Hallmark is reprising its Valentine's Day ad campaign, a social experiment … Read the whole story
by Karlene Lukovitz
Starting April 28, consumers can share their ideas and stories about ways to enjoy quality popcorn time together - "POP Moments" like games or … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The overarching theme of the campaign, which launched in 2013, focuses on parents as role models for driving, with the idea that how one's … Read the whole story
APPAREL
by Sarah Mahoney
Abercrombie is "between a rock and a hard place," says Allen Adamson, chairman of Landor Associates in North America, and a leading branding expert. … Read the whole story