Top of The News
by Thom Forbes
The parent companies of Stop & Shop and Hannaford and other U.S. supermarkets - Netherlands-based Royal Ahold NV and Belgium-based Delhaize Group, respectively - confirmed this morning that they are … Read the whole story
FOOD
by Karlene Lukovitz
This year's expanded, $12-million campaign began with television, print and digital ads that ran through the first quarter. It will continue with a three-month … Read the whole story
ENTERTAINMENT
by Aaron Baar
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
HOSPITALITY
by Tanya Gazdik
"In bringing his unique flair and personality to the role, Kristofer [Hivju from 'Game of Thrones'] has nailed it," Josh Lesnick, executive vice president … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The report estimates that 33.9% of local automotive advertising budgets is spent on over-the-air television, and another 1.7% on TV online advertising. But automakers … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story
COMMENTARY
by John Ellett
Here are three of the most common gripes I hear. What should marketing leaders do to overcome these headaches? Read the whole story
by Larissa Faw
The company selected Starcom last August, but after a corporate restructuring earlier this year, it decided to revisit the status of its media agency … Read the whole story