Top of The News
by Thom Forbes
Richard Branson, who never seems to run out of new ideas for extending the Virgin brand name, yesterday posted a blog item about his latest venture - Virgin Sport, which … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet says that in addition to the broadcast spot, there is digital work tied to the film. The next-gen Chevrolet Volt and EN-V concepts … Read the whole story
FOOD
by Karlene Lukovitz
"Now We're Newtons" is being supported by a content syndication plan through BrightRoll; there are no current plans to embed or link to the … Read the whole story
RETAIL
by Sarah Mahoney
For shoppers looking for organic purchases, fruits and vegetables are the main focus, with 90% saying they had purchased them within the last month. … Read the whole story
ELECTRONICS
by Aaron Baar
The widespread adoption of smartphones and tablets has fundamentally changed the way Americans consume content. Streaming subscription services such as Netflix and Amazon saw … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We are excited about this campaign because it shines a light on an issue that impacts so many people in, hopefully, a breakthrough, creative … Read the whole story
RESEARCH
by Karl Greenberg
Apple gets the nod for being the fastest-rising brand among the top 10. It was at 56th place in the ranking six years ago. … Read the whole story
COMMENTARY
by
Could Matthew Weiner have actually planned that "The Milk & Honey Route" -- the second-to-last "Mad Men" episode of this final half-season, with its … Read the whole story