Top of The News
by Thom Forbes
After months of rumors that its parent company - Ann Inc. - was looking for a buyer, Ann Taylor, Loft and Lou & Grey have been sold for more than … Read the whole story
FOOD
by Karlene Lukovitz
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" … Read the whole story
ELECTRONICS
by Aaron Baar
The duo, who previously appeared in a campaign for Samsung Mobile, are now in a campaign for Samsung's home appliances, showing how the company's … Read the whole story
BEVERAGES
by Tanya Gazdik
Coors Light will drive awareness of its support for Alliance for the Great Lakes through packaging, retail point-of-sale, social media, digital marketing and public … Read the whole story
HOSPITALITY
by Karl Greenberg
The Challenge is a new social media contest that provides fans with the opportunity to support for their favorite golfer during the tournament while … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
by Joe Mandese
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story