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In the latest deal making the pharmaceutical industry ever more monolithic, CVS is acquiring Omnicare, the nation's largest provider of prescription meds to those in long-term care, for $10.4 billion … Read the whole story
AUTOMOTIVEThe new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story
PETS"The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, … Read the whole story
TELECOM"What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews … Read the whole story
AUTOMOTIVESays Josh Rubin, co-founder and editor in chief of "Cool Hunting": "We started planning this a little while back and presented it to [Cadillac.] … Read the whole story
FOODKetchup also enjoyed a volume lift. Leading up to the holiday, 41% of bottles sold were the 38-ounce size, versus just 22% of bottles … Read the whole story
APPARELSales of athletic footwear are off to a strong start this year, and a new customer loyalty ranking from Brand Keys puts New Balance … Read the whole story
