Top of The News
by Thom Forbes
In the latest deal making the pharmaceutical industry ever more monolithic, CVS is acquiring Omnicare, the nation's largest provider of prescription meds to those in long-term care, for $10.4 billion … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story
PETS
by Tanya Gazdik
"The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, … Read the whole story
TELECOM
by Aaron Baar
"What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Says Josh Rubin, co-founder and editor in chief of "Cool Hunting": "We started planning this a little while back and presented it to [Cadillac.] … Read the whole story
FOOD
by Karlene Lukovitz
Ketchup also enjoyed a volume lift. Leading up to the holiday, 41% of bottles sold were the 38-ounce size, versus just 22% of bottles … Read the whole story
APPAREL
by Sarah Mahoney
Sales of athletic footwear are off to a strong start this year, and a new customer loyalty ranking from Brand Keys puts New Balance … Read the whole story