Top of The News
by Thom Forbes
Like songs leaked on music-sharing site before their official release, the big news of the Apple Worldwide Developers Conference (WWDC) opening today has already been out there for days: It's … Read the whole story
RETAIL
by Sarah Mahoney
The company has been roundly vilified for its low wages, difficult working conditions, and discriminatory practices, and it seems to be recognizing that changing … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Technomic analyst Darren Tristano noted that Subway isn't necessarily perceived as the healthiest eating-out option. Technomic estimated that Subway's average per-location sales declined 3% … Read the whole story
ELECTRONICS
by Aaron Baar
"It's one of our most successful campaigns," Dave DeLuca, DoSomething's director of campaigns, tells "Marketing Daily." "We try not to change things [too much] … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The second spot, timed with the fall DVD release of the movie -- and of course, flu season -- has dad sneezing on his … Read the whole story
AWARDS
by Karl Greenberg
The top five most effective companies in the Effie Index include: IBM (brand), WPP (holding group), Ogilvy & Mather (agency network), Ogilvy & Mather … Read the whole story
HEALTH
by Sarah Mahoney
Says Jamie Medeiros, VP of marketing: "When we started to look at what we stand for, and our pillars of judgment-free workouts, and creating … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente … Read the whole story
COMMENTARY
by Michael Baer
If I had a nickel for every company that says it's an "integrated agency," every campaign that is "fully integrated," every creative or strategist … Read the whole story