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Like songs leaked on music-sharing site before their official release, the big news of the Apple Worldwide Developers Conference (WWDC) opening today has already been out there for days: It's … Read the whole story
RETAILThe company has been roundly vilified for its low wages, difficult working conditions, and discriminatory practices, and it seems to be recognizing that changing … Read the whole story
RESTAURANTSTechnomic analyst Darren Tristano noted that Subway isn't necessarily perceived as the healthiest eating-out option. Technomic estimated that Subway's average per-location sales declined 3% … Read the whole story
ELECTRONICS"It's one of our most successful campaigns," Dave DeLuca, DoSomething's director of campaigns, tells "Marketing Daily." "We try not to change things [too much] … Read the whole story
PACKAGED GOODSThe second spot, timed with the fall DVD release of the movie -- and of course, flu season -- has dad sneezing on his … Read the whole story
- AWARDS
The top five most effective companies in the Effie Index include: IBM (brand), WPP (holding group), Ogilvy & Mather (agency network), Ogilvy & Mather … Read the whole story
HEALTHSays Jamie Medeiros, VP of marketing: "When we started to look at what we stand for, and our pillars of judgment-free workouts, and creating … Read the whole story
- COMMENTARY
Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente … Read the whole story
- COMMENTARY
If I had a nickel for every company that says it's an "integrated agency," every campaign that is "fully integrated," every creative or strategist … Read the whole story
