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Reactions to Apple's announcement at its Worldwide Developer's Conference Monday that it was indeed launching Apple Music - which it positioned as a service that takes the best of what's … Read the whole story
AUTOMOTIVEInstagram is serving principally as a brand-building tool for GMC, as one might expect in a coffee table magazine photo spread, Janet Keller, GMC's … Read the whole story
RESTAURANTSAuntie Anne's is running a social campaign featuring an interactive game show series to support a new product, Cheddar Stuffed Pretzel Nuggets. The series, … Read the whole story
PETSFacing a wealth of negative PR as it continues to battle a class action lawsuit, Purina is highlighting the workers (and their dogs) behind … Read the whole story
RESEARCHThe Chicago Blackhawks and New York Rangers are at the top when it comes to fan loyalty, according to Brand Keys 2015 Sports Fan … Read the whole story
BEVERAGESPatron is rolling out its first work from Mullen Lowe U.S. and its media operation Mediahub. The agency won global creative and media duties … Read the whole story
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Am I the only one who hopes Ramsay and Stannis both freeze to death when Stannis attacks Winterfell? It's hard to choose sides in … Read the whole story
- COMMENTARY
When was the last time you took advice from friends or family? If you're like me, chances are good that word-of-mouth recommendations influence the … Read the whole story
