Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that the campaign is big, and designed to bring in a new audience. "It's … Read the whole story

The box costs $35, and includes between 10 and 14 pounds of produce. The website provides information about the week's items, including details on … Read the whole story

The campaign's 15-second TV spots parody the standard creative approach of some sects: using sunsets and other beautiful natural scenery as a backdrop, as … Read the whole story

The campaign, which will run on websites such as ew.com and people.com, are intended to reach a "specific demographic" of well-educated, media savvy women. … Read the whole story

It's hard to overstate the size of the renovation, for which engineers had to factor in the curve of the Earth. Seventeen cranes have … Read the whole story

Most marketers are not able to accurately identify the key personality traits that trigger purchase decisions, but a California company has found a way … Read the whole story

In the face of a growing social media backlash against presidential candidate Donald Trump, Macy's says it's breaking off its relationship with the businessman, … Read the whole story