Top of The News
by Thom Forbes
The U.S. Chamber of Commerce is having itself a week in the headlines as it battles the Obama administration's proposal to expand overtime pay while its hard lobbying on behalf … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that the campaign is big, and designed to bring in a new audience. "It's … Read the whole story
RETAIL
by Sarah Mahoney
The box costs $35, and includes between 10 and 14 pounds of produce. The website provides information about the week's items, including details on … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign's 15-second TV spots parody the standard creative approach of some sects: using sunsets and other beautiful natural scenery as a backdrop, as … Read the whole story
ELECTRONICS
by Aaron Baar
The campaign, which will run on websites such as ew.com and people.com, are intended to reach a "specific demographic" of well-educated, media savvy women. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It's hard to overstate the size of the renovation, for which engineers had to factor in the curve of the Earth. Seventeen cranes have … Read the whole story
RESEARCH
by Tanya Gazdik
Most marketers are not able to accurately identify the key personality traits that trigger purchase decisions, but a California company has found a way … Read the whole story
RETAIL
by Sarah Mahoney
In the face of a growing social media backlash against presidential candidate Donald Trump, Macy's says it's breaking off its relationship with the businessman, … Read the whole story
COMMENTARY
by
Let's face it: With the (crushingly disappointing) ending of "Mad Men" (apple trees and honey bees, anyone?) lo those many weeks ago (not that … Read the whole story