Top of The News
by Thom Forbes
The second-generation 2016 Chevy Volt hybrid will go about 53 miles per full electric charge, General Motors said Tuesday - a 40% improvement over the current model that puts it … Read the whole story
PACKAGED GOODS
by Aaron Baar
"Their initial pairing was one of the most recognizable spots targeting men, according to Nielsen," Ralph Marburger, North American category director for Combe Incorporated's … Read the whole story
RETAIL
by Sarah Mahoney
"These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
The innovation is being employed, appropriately, to promote Caress Forever body washes, which release a burst of scent when the user touches her skin … Read the whole story
RESEARCH
by Tanya Gazdik
Emotional values like customization, meeting personal emotive needs and the ability to meaningfully 'talk' to the brand that actually 'listened,' are important to Millennials, … Read the whole story
COMMENTARY
by John Immesoete, Op-Ed Contributor
Les Nessman may have been the original pod person. He created his own office using tape to avoid intrusions. Today's cubicle-less, office-less creatives do … Read the whole story