"Their initial pairing was one of the most recognizable spots targeting men, according to Nielsen," Ralph Marburger, North American category director for Combe Incorporated's … Read the whole story

"These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New … Read the whole story

The innovation is being employed, appropriately, to promote Caress Forever body washes, which release a burst of scent when the user touches her skin … Read the whole story

Emotional values like customization, meeting personal emotive needs and the ability to meaningfully 'talk' to the brand that actually 'listened,' are important to Millennials, … Read the whole story