After four months of an aggressive but controversial wooing of Swiss-based agrichemicals company Syngenta, St. Louis-based Monsanto is walking away after its third and last offer - $46 billion - … Read the whole story
The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local … Read the whole story
Air France will be the lead partner of New York Road Runners' first-ever France Run Aug. 29 in Central Park. The sponsorship was inspired … Read the whole story
While men have become increasingly open to using many personal care products, bringing us words like mampering, brotox and chesticles, a new report from … Read the whole story
Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital engagement platform, the … Read the whole story
California might be returning to cacti, sand and sidewinders, but for the part of the country that still gets rain, consumers into lawns and … Read the whole story