Marketing Daily
Thursday, August 27, 2015

Top of The News

Farmers Rejoice As Monsanto Drops Pursuit Of Syngenta
by Thom Forbes, Featured Columnist

After four months of an aggressive but controversial wooing of Swiss-based agrichemicals company Syngenta, St. Louis-based Monsanto is walking away after its third and last offer - $46 billion - ... Read the whole story

  • BEVERAGES
    Lavazza Runs First U.S. TV Campaign
    by Karlene Lukovitz

    The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local ... Read the whole story

  • AIRLINES
    Air France Sponsors NYC Run
    by Tanya Gazdik

    Air France will be the lead partner of New York Road Runners' first-ever France Run Aug. 29 in Central Park. The sponsorship was inspired ... Read the whole story

  • RESEARCH
    For Men, Facial Skincare Is The Final Frontier
    by Sarah Mahoney

    While men have become increasingly open to using many personal care products, bringing us words like mampering, brotox and chesticles, a new report from ... Read the whole story

  • AUTOMOTIVE
    Lexus Extends Partnership With U.S.G.A.
    by Karl Greenberg

    Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital engagement platform, the ... Read the whole story

  • RESEARCH
    Consumers Seek Sustainable Lawn And Garden Products
    by Karl Greenberg

    California might be returning to cacti, sand and sidewinders, but for the part of the country that still gets rain, consumers into lawns and ... Read the whole story