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After four months of an aggressive but controversial wooing of Swiss-based agrichemicals company Syngenta, St. Louis-based Monsanto is walking away after its third and last offer - $46 billion - ... Read the whole story
BEVERAGESThe ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local ... Read the whole story
AIRLINESAir France will be the lead partner of New York Road Runners' first-ever France Run Aug. 29 in Central Park. The sponsorship was inspired ... Read the whole story
RESEARCHWhile men have become increasingly open to using many personal care products, bringing us words like mampering, brotox and chesticles, a new report from ... Read the whole story
AUTOMOTIVESarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital engagement platform, the ... Read the whole story
RESEARCHCalifornia might be returning to cacti, sand and sidewinders, but for the part of the country that still gets rain, consumers into lawns and ... Read the whole story
