Top of The News
by Thom Forbes
With auto sales cruising at autobahn speeds in North America and Europe - if sputtering in China - the 2015 Frankfurt Auto Show is shifting into high gear with media … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Over half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according … Read the whole story
RESTAURANTS
by Karlene Lukovitz
This is the latest offering from the QSR's Toasty.TV microsite, launched last year with the goal of increasing engagement with its core audience of … Read the whole story
APPAREL
by Sarah Mahoney
While 67% of American women range in size from 14 to 24, the media fails to represent them. It's asking them to post messages … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Second-screen behavior gives us the opportunity to tell those stories without being constrained to 30 seconds and to let the viewer find the story … Read the whole story
by Larissa Faw
Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Jane to inject humor into the computer maker's latest B-to-B campaign. Read the whole story
COMMENTARY
by Mark Torrance, Op-Ed Contributor
I think there's a lot of variability in the quality of retargeting data and have found that the highest performing retargeting inventory may be … Read the whole story