Top of The News
by Thom Forbes
Virtual Reality is about to become Mainstream Reality, judging by the array of products and content - and a lot of hype - previewed at the Oculus Connect 2 developer … Read the whole story
CAUSE-RELATED
by Sarah Mahoney
"This crisis is very different than a natural disaster," says Abby Safirstein, a senior member of the marketing team for Save The Children, a … Read the whole story
FOOD
by Karlene Lukovitz
The executives confirmed that General Mills is investing to increase its e-commerce capabilities, including establishing an e-commerce "center of excellence" to drive efficient, rapid … Read the whole story
ENTERTAINMENT
by Aaron Baar
"It's an attention-getting message that aligns with the character and the roots of this brand," Leigh Anne Brodsky, managing director of Iconix Entertainment, tells … Read the whole story
BEVERAGES
by Tanya Gazdik
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand's largest global marketing … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Its theme line, "Inspiring Ingenuity," and the new logo, incorporating the original Cross gold and black lion, were resurrected from the brand's days of … Read the whole story
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by editor
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
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by editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story
COMMENTARY
by Mark Flaharty, Op-Ed Contributor
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I arrived at my loyalty jones late in life. I used to scoff at idiots who collected coupons and such. What a game; tom … Read the whole story
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by Larissa Faw
A new campaign from David & Goliath highlights the contribution that that the lottery makes to the state's education budget. A pencil symbolizes the … Read the whole story