Top of The News
by Thom Forbes
Keurig Green Mountain held a media event in Manhattan yesterday for its Kold single-serve, pod-based home brewing systems, which goes on sale online today and at select retailers in Atlanta, … Read the whole story
SPORTS
by Karl Greenberg
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analyst at ESPN, cited Ipsos stats that there are some 56 million players … Read the whole story
FOOD
by Karlene Lukovitz
Chobani is now launching a TV spot for a new seasonal Flip variety (shown), Pumpkin Harvest Crisp, with a baseball theme, timed to coincide … Read the whole story
TECHNOLOGY
by Aaron Baar
The new spots show off the ways Xerox addresses specific industry issues (such as human resources, health care and transportation), while keeping the humorous … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aimed at creating long-term safety and security for domestic violence survivors. The purse … Read the whole story
RESEARCH
by Sarah Mahoney
Overall, Cone Communication's study confirms the generation's oft-cited commitment to making a difference, with 9 out of 10 Millennials saying they'll switch to brands … Read the whole story
CONFERENCE
by Karl Greenberg
Advertising? It all depends on how you define it. Advertising as ads is dead. But advertising as something engaging that happens to be, at … Read the whole story
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by The Editor
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story